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How to Get Customers Without Spending Any Money
Every business wants to know how to get customers without spending any money. The early stages of micro star-ups may actually demand ingenious ways to make that happen if they must survive. If any...
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3 Digital Marketing Trends That Are Hard to Ignore
Digital marketing has grown by leaps and bounds in the past couple of years with every major company in the world recognizing the importance and potential of online presence. The internet gives you the...
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Follow Your Nose: Strategies for Selling with Scent
Selling with scent is nothing new but few actually know about it or are implementing it. Your sense of smell is very closely linked with your memories. You only have to smell something familiar from...
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Setting Up for Success – The Importance of Marketing Explained
The importance of marketing can never be overemphasized. Business is an intricate subject that involves many ramifications and variables. If you were to boil down the concept of business, it would...
View Article6 Tips to Come Up with More Effective Social Media Marketing Videos
Social media marketing videos continue to evolve and remain competitive in today’s marketplace. Time and time again videos have proven to be one of the most effective ways to deliver marketing messages...
View Article7 Things I Learned about Digital Marketing from Claude Hopkins
For those of us working in the digital marketing realm, you probably operate on the assumption that we are trailblazers – and to be fair, we are. You might be surprised, as I am, to learn that the...
View ArticleHow to Use Webinars in Your Business
One of the toughest challenges for any business is finding qualified prospects. Webinars are one of the most powerful and inexpensive marketing tools for finding qualified leads and customers....
View Article5 Marketing Principles that will Never Change
Marketing principles hold constant against the odds of change. Technology is always evolving. For those of us working in the digital realm, this constant evolution has a tendency to make us think that...
View Article7 Twitter Rules for Business Engagement
What’s your T.Q. (i.e., Twitter Quotient)? Are you using Twitter intelligently? And by “intelligently,” I don’t mean are you tweeting Einsteinium equations. I’m wondering if you’re following the path...
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How to Build Your Twitter Brand in 60 Days: Tips from Jody Barrett
One of my favorite things about social media is coming across new faces and new brands. I am intrigued with how they are using Twitter, and if they get it much faster than I did. I didn’t know how to...
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How Technology is Shaping the Future of Marketing (Infographic)
While core marketing principles are yet to change, technology however is changing how we market in today’s business environment. According to this infographic by New Jersey Institute of Technology,...
View ArticleProven Tips for Successful Holiday Marketing
Holiday marketing is back in season as we approach the end of another year. By now, we have all heard of the anti-Christmas movement that is challenging the traditional approach to holiday marketing....
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7 Elements of a Successful Marketing Campaign
Marketing campaigns are a great way to drum up business, this we know. But a successful campaign must be thoughtfully coordinated, and should meet with certain key criteria, without fail. Nailing down...
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How to Adapt to the Changing Face of Marketing
In the changing face of marketing, it’s fair to say that social media has turned the world of marketing upside down in the last couple of years. While the basic principles of marketing still apply, the...
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What is Digital Marketing and What You Need to Know
What is Digital Marketing? Digital marketing is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in...
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